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What are the components of marketing mix?

What are the components of marketing mix?

What are the components of marketing mix?

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Jeeba Mar. 16, 2018

The main components of marketing mix are as follows.

Product: It is the goods or services that the company produced for the market.

Price: It means the money that the customers pay to acquire the goods or services.

Place: It stands for company activities that make the product available to target consumers and include marketing channel, distribution policies and geographical availability.

Promotion: It stands for activities that communicate the merits of the product and persuade target consumers to buy it.