What are the components of marketing mix?
What are the components of marketing mix?
Jeeba Mar. 16, 2018
The main components of marketing mix are as follows.
Product: It is the goods or services that the company produced for the market.
Price: It means the money that the customers pay to acquire the goods or services.
Place: It stands for company activities that make the product available to target consumers and include marketing channel, distribution policies and geographical availability.
Promotion: It stands for activities that communicate the merits of the product and persuade target consumers to buy it.
