Best-cost provider strategy is one of three generic marketing strategies (see differentiation strategy and focus strategy for the other two) that can be adopted by any company, and is usually employed where the product has few or no competitive advantage or where economies of scale are achievable with higher production volumes.

Best-cost provider strategy involves providing customers more value for the money by emphasizing low cost and better quality difference. It can be done: 

(a) through offering products at lower price than what is being offered by rivals for products with comparable quality and features or 

(b) charging similar price as by the rivals for products with much higher quality and better features.