My dear CoE,
“A mistake is a future benefit, the full value of which is yet to be realised”
Did you read the above line?...
Perhaps, you may read it once again….loudly….
“A MISTAKE IS A FUTURE BENEFIT…..(pause)...
THE FULL VALUE OF WHICH ….(second pause)...
IS YET TO BE REALISED…” (and that's it)
Do you know who said these lines?
….EDWIN LAND, the inventor of the Polaroid camera… said those...
And Joe Sugarman,
while writing final thoughts on his famous book “Advertising Secrets of the Written Word” mentioned that the above lines guided him to take many of his mistakes as learning tools….
Joe Sugarman is role model of many big people, including Ray Schultz, Editor of DIRECT Magazine….
To say, the pith and crux of above…. It is not that one should start committing mistakes…. But to absorb the spirit in which the great people of this motherland Earth adopted and learnt from those….
And the best part is that they admitted it and wrote it in their books….
Claude Hopkins, one of the early pioneers in advertising, explained why he wrote his book “My Life in Advertising”…. like this….
“ Any man who by a lifetime of excessive application learns more about anything than others owes a statement to successors”
What do you say, my dear brother…? Do you owe anything to your successors???
Yours Affectionately,
Aaradhika,
Thakurani’s bestie
