Corporate culture refers to a company’s values, beliefs, business principles, traditions, and ways of operating an internal work environment. Every corporation has a culture that influences the behaviour of managers.
Corporate culture as a strength:
Culture can facilitate communication, decision making, control and focus on cooperation and commitment. An organization’s culture could be strong and cohesive when it conducts its business with principles and values. And it is equally important to communicate it to employees and all the stakeholders of an organisation.
Corporate culture as a weakness:
Sometimes culture as a weakness creates the problem in the smooth implementation of strategy by creating resistance to change.
An organization’s culture could turn to weakness when many sub-cultures exist, few values and behavioural norms are shared and traditions are rare. In such organizations, employees do not have a sense of commitment, loyalty and sense of identity.