Augmented marketing is provision of additional customer services and benefits. Is it correct?
Augmented marketing is provision of additional customer services and benefits. Is it correct?
Jeeba Mar. 16, 2018
Yes, the given statement is correct.
Augmented marketing refers to deliberate and accelerated efforts to get better marketing returns through additional means. It includes provision of additional customer services and benefits built around the care and actual products that relate to introduction of hi-tech services like movies on demand, on-line computer repair services, secretarial services, etc. Such innovative offerings provide a set of benefits that promise to elevate customer service to unprecedented levels.
