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Asked by kavita on :Feb. 28, 2018

Market penetration ignores competition. Are you a…

Market penetration ignores competition. Are you agree with this statement ?

Market penetration ignores competition. Are you agree with this statement ?

0

Jeeba Mar. 16, 2018

Market penetration is a business growth strategy where you can sale your existing product at the existing market. An entity can penetrates its market through modification or improving. You should consider the taste of customers and accordingly improve product which ultimately helps to increase market share.

Penetration might require greater spending on advertising or personal selling. Overcoming competition in a mature market requires an aggressive promotional campaign, supported by a pricing strategy designed to make the market unattractive for competitors.

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