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Asked by Priyatosh on :Feb. 28, 2018

PLC is an S shaped curve. Is it correct ?

PLC is an S shaped curve. Is it correct ?

PLC is an S shaped curve. Is it correct ?

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Jeeba Mar. 16, 2018

Yes, the given statement is correct.

Product Life cycle which is a graphical depiction of sales over time is an ‘S’ shaped curve with four stages – introduction, growth, maturity and decline. It is an important and useful concept for guiding strategic choice.

Substantially, PLC is an S-shaped curve which demonstrates the relationship of sales with respect of time for a product that passes through the four successive stages of introduction, growth maturity and decline. The pattern is shared by all product group and families though the duration for each phase is different in each case. Identification of PLC stages for a product/service offers useful insights for marketing management.

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