Corporate level strategy is concerned with the strategic decisions a business makes that affects the entire organisation. Financial performance, mergers and acquisitions, human resource management and the allocation of resources are considered as a part of corporate strategy.

Corporate strategy is basically the growth design of the firm. Corporate strategy can be defined as the objective-strategy design of the firm. And, to arrive at such an objective-strategy design is the basic burden of corporate strategy formulation.

Strategic uncertainty, uncertainty that has strategic implications, is a key construct in strategy formulation. A typical external analysis will emerge with dozens of strategic uncertainties. To be manageable, they need to be grouped into logical clusters or themes. It is then useful to assess the importance of each cluster in order to set priorities with respect to Information gathering and analysis.