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What is the meaning of the Service Marketing.?

What is the meaning of the Service Marketing.?

What is the meaning of the Service Marketing.?

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Jeeba Mar. 16, 2018

Service marketing is based on the concept of the application of tools, and techniques of marketing to services. Service is any activity or benefit that one party can offer to another that is essentially intangible and non-perishing. These may be from business to consumer and from business to business.