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What is General Electric model of analyzing busi…

What is General Electric model of analyzing business portfolio?

What is General Electric model of analyzing business portfolio?

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Jeeba Mar. 16, 2018

It is a tool to analyse the business portfolio. In other words, it is a tool by which management identifies and evaluates the various businesses. In portfolio analyses top management views its product lines and business units as a series of investments from which it expects returns. The General Electric Model uses two factors in a matrix / grid situation as shown below:

Business Position

High Medium Low

Market

Attractiveness

High Invest Invest Protect

Medium Invest Protect Harvest

Low Protect Harvest Divest

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