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A agriculture farm is in the process of moving...

A agriculture farm is in the process of moving towards hotel industry. What growth strategy is t...

A agriculture farm is in the process of moving towards hotel industry. What growth strategy is this as per the Ansoff’s Product-Market Growth Matrix?

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Jeeba Mar. 16, 2018

Diversification

This is because a farm entity is moving towards the new market with new product. It refers to a growth strategy where a business markets new products in new markets.

A agriculture farm is in the process of moving towards hotel industry. What growth strategy is this as per the Ansoff’s Product-Market Growth Matrix?

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