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A company launches a new brand of ice creams. I...

A company launches a new brand of ice creams. It keeps prices much below the prices of similar ic...

A company launches a new brand of ice creams. It keeps prices much below the prices of similar ice creams that are already in the market. Choose the pricing strategy that is probably being used by the company.

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Jeeba Aug. 08, 2018

Every company opts the different pricing strategies based on their market condition and capability.

Here in this case, a company just enter into its market with a new product. Company is trying to penetrate its market by selling his product at low price. This is done to attract new customer with low price. The strategy of penetration will helps a company to increase sale.

A company launches a new brand of ice creams. It keeps prices much below the prices of similar ice creams that are already in the market. Choose the pricing strategy that is probably being used by the company.

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