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What is marketing mix?

What is marketing mix?

What is marketing mix?

Jeeba Aug. 10, 2018

A marketing mix is a systematic way of classifying the key decision areas of marketing management. In addition, the marketing mix consists of everything that the firm can do to influence the demand for its product.

Precisely, it is the set of controllable marketing variables that an organisation integrates to produce the response it wants in the target market. 

The perfect marketing strategy combines all marketing mix elements into an organised program designed to achieve the company’s marketing objectives by delivering value to consumers.

The pace of competition is increasing day by day and marketing mix forms an important part of overall competitive marketing strategy. 

The marketing mix mainly comprises of 4Ps. It means product, price, place and promotion and they constitute major concerns in marketing strategy.

In conclusion, marketing mix is the tools, strategies, and programme that a company uses to promote its products or services.