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What is the mission statement?

What is the mission statement?

What is the mission statement?

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Jeeba Mar. 08, 2018

A mission statement is a statement that defines the essence or purpose of a company – what it stands for.

An organisation’s mission states what customers it serves, what need it satisfies, and what type of product it offers. It is an expression of the growth ambition of the organisation.

Mission statement is an answer to the question “Who we are and what we do” and hence has to focus on the organisation’s present capabilities, focus activities and business makeup