Always ask yourself, “Why me? Why now? Why in this manner?”
Always ask yourself, “Why me? Why now? Why in this manner?”
If the buyer has a raft of choices, you’re less valuable, but if you’re one of the few with the expertise or reputation, you’re much more valuable; if the client can wait without a problem, that’s one thing, but if the window of opportunity is closing, that’s quite another; if the client can do this internally, that’s easy, but if an external consultant is mandatory, that’s different. By asking these questions, you’ll know your intrinsic value in setting the appropriate fee.
×
