Ensure that the client is aware of the full range of your services.
Ensure that the client is aware of the full range of your services.
Trust me, almost every other buyer of an average consultant doesn't know what else his/her consultant can do... Most of the times your buyer is misinformed by the reference source... and sometimes your buyer jumps to a conclusion about consultants “specialty,” And this simple misunderstanding is the single major reason that an average consultant always remains the average, whereas top consultants drive eye-widening luxurious cars. So you should sophisticatedly reveal all your services before your client now and then... and ezines (newsletters) work like a charm in making your client aware here.
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