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An industry can have more than one strategic gr...

An industry can have more than one strategic group. What is your opinion on this statement ?

An industry can have more than one strategic group. What is your opinion on this statement ?

0
Jeeba Mar. 09, 2018

This statement is correct.

Each industry shall have only one strategic group where all sellers pursue essentially identical strategies and have comparable market positions. At the other extreme, there are as many strategic groups as there are competitors when each rival pursues a distinctively different competitive approach and occupies a substantially different competitive position in the marketplace.


An industry can have more than one strategic group. What is your opinion on this statement ?

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