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Asked by Kirti on :Feb. 27, 2018

“B” in BCG Matrix stands for balance. Is it corre…

“B” in BCG Matrix stands for balance. Is it correct ?

“B” in BCG Matrix stands for balance. Is it correct ?

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Jeeba Mar. 09, 2018

The given statement is not correct.

BCG stands for Boston consulting group matrix was developed by Boston consulting group in early 1970’s to facilitate the organizations for managing their product and business portfolio. It is a tool for the business organization to evaluate their product or SBU portfolio and it also guides in developing effective business strategy. It is also known for its cow and dog metaphors and is popularly used for resource allocation in a diversified company.

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