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What is the meaning of ADL Matrix?

What is the meaning of ADL Matrix?

What is the meaning of ADL Matrix?

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Chiranjibi Chapagain Mar. 14, 2018

To gain more insight into the competitive position of organizations, Arthur D. Little developed the strategic condition matrix, which is also known as the ADL Matrix. The ADL Matrix consists of two important dimensions: the competitive position and industry maturity (maturity of the product)

The ADL matrix which has derived its name from Arthur D. Little is a portfolio analysis method that is based on product life cycle. The approach forms a two dimensional matrix based on stage of industry maturity and the firm's competitive position, environmental assessment and business strength assessment.

What is the meaning of ADL Matrix?

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