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What is the meaning of Market Penetration?

What is the meaning of Market Penetration?

What is the meaning of Market Penetration?

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Chiranjibi Chapagain Mar. 14, 2018

Market penetration is a growth strategy where the business focuses on selling existing products into existing markets. It is achieved by making more sales to present customers without changing products in any major way. Penetration might require greater spending on advertising or personal selling.

What is the meaning of Market Penetration?

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