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Discuss the meaning of the Relationship Marketing

Discuss the meaning of the Relationship Marketing

Discuss the meaning of the Relationship Marketing

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Jeeba Mar. 16, 2018

Relationship marketing is approach which is focused on creating long-term relationships with customers. Rather than trying to encourage a one-time sale, relationship marketing tries to foster customer loyalty by providing exemplary products and services.

It is the process of creating, maintaining, and enhancing strong, value-laden relationship with customers and other stakeholders, thus, providing special benefits to select customers to strengthen bonds. It will go a long way in building relationship.

Discuss the meaning of the Relationship Marketing

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