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Explain briefly answer the following questions di…

Explain briefly answer the following questions discuss ‘dogs’ in BCG Matrix.

Explain briefly answer the following questions discuss ‘dogs’ in BCG Matrix.

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Chiranjibi Chapagain Mar. 16, 2018

Dogs have low market share and a low growth rate and thus neither generate nor consume a large amount of cash.

They may generate enough cash to maintain themselves, but do not have much future. Sometimes they may need cash to survive. Dogs should be minimised by means of divestment or liquidation.

However, dogs are cash traps because of the money tied up in a business that has little potential.