Am I correct to state "Balance scorecard is a combination of strategic and marketing objectives."
Am I correct to state "Balance scorecard is a combination of strategic and marketing objectives."
Chiranjibi Chapagain Mar. 08, 2018
Your statement is incorrect, let me tell you why.
Balance scorecard basically is a combination of strategic and financial objectives. It measures the company performance, requires setting both financial and strategic objectives and tracking their achievement.
Unless a company is in deep financial difficulty, such that its very survival is threatened, company managers are well advised to put more emphasis on achieving strategic objectives than on achieving financial objectives whenever a trade-off has to be made.
