Am I right to state "Divesting a major product line or market in an organization can be termed as r…
Am I right to state "Divesting a major product line or market in an organization can be termed as retrenchment strategy".
Chiranjibi Mar. 08, 2018
Your statement is correct.
You see, an organization can redefine its business by divesting a major product line or market. The divesting can be termed as retrenchment strategy.
For this, the enterprise may withdraw from marginal markets, withdraw some brands or sizes of products. It may also withdraw some of slow moving products. In an extreme manner it may seek retirement either from the production or the marketing activity.
