Please tell me something about "the term marketing".
Please tell me something about "the term marketing".
Jeeba Mar. 16, 2018
As per Peter Drucker "marketing is not only much broader than selling; it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer’s point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.”
