An opportunity is a favourable conditions where an organisation uses its strength to take the advantage over the market. At the same time an environment also posses threats that affect the functioning of the organisation.

In the social environment, there is growth of nuclear families that is away from the joint family system. Often both husbands and wife are working. Having double income increases their spending capacity.

Such developments bring direct opportunities to different businesses such as ready to eat food, eateries, ready to cook items, dish washers, washing machines, crèches for children and so on. Indirect opportunities exists for other lifestyle products. At the same time, such development also acts as threat to traditional raw food suppliers, kitty party organizers and so on.