The following steps may be taken by the auditor to vouch/verify the advertising expenditures incurred by an entity.

• Ascertaining the value of advertisement expenses to ensure that the said expense has been properly allocated.
• Examining that such expenses relate to the client’s business.
• Review and examination of the complete list of media of advertisement indicating the dates, location, timing, etc., along with the amounts paid in respect of each category.
• Examination of the receipts for amounts paid.
• Reviewing the contracts with the different agencies and ensuring that the billing conforms to the term and conditions specified therein.
• Ensuring that all such outstanding expenses have been properly accounted for.