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Define the characteristics of strategic busines...

Define the characteristics of strategic business unit (SBU)

Define the characteristics of strategic business unit (SBU)

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Sheetal Mar. 19, 2018

Strategic Business Unit (SBU) is a unit of the company that has a separate mission and objectives and which can be planned independently from other businesses of the orgnanisation. The three most important characteristics of SBU are: ♦ It is a single business or a collection of related businesses which offer scope for independent planning and which might feasibly stand alone from the rest of the organization. ♦ Has its own set of competitors? ♦ Has a manager who has responsibility for strategic planning and profit performance. He has control of profit-influencing factors.

Define the characteristics of strategic business unit (SBU)

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