News Topics

Please explain in brief "expanded marketing mix".

Please explain in brief "expanded marketing mix".

Please explain in brief "expanded marketing mix".

0
Chiranjibi Chapagain Mar. 20, 2018

Expanded Marketing Mix: Typically, all organizations use a combination of 4 Ps in some form or the other. However, the above elements of marketing mix are not exhaustive.

There are a few more elements that may form part of an organizational marketing mix strategy as follows:

People:

All human actors who play a part in delivery of the market offering and thus influence the buyer’s perception, namely the firm’s personnel and the customer.

Physical evidence:

The environment in which the market offering is delivered and where the firm and customer interact.

Process:

The actual procedures, mechanisms and flow of activities by which the product / service is delivered.

Please explain in brief "expanded marketing mix".

Hi' there!

Would you like to receive a free callback in

Yes
×