Please explain in brief "expanded marketing mix".
Please explain in brief "expanded marketing mix".
Expanded Marketing Mix: Typically, all organizations use a combination of 4 Ps in some form or the other. However, the above elements of marketing mix are not exhaustive.
There are a few more elements that may form part of an organizational marketing mix strategy as follows:
People:
All human actors who play a part in delivery of the market offering and thus influence the buyer’s perception, namely the firm’s personnel and the customer.
Physical evidence:
The environment in which the market offering is delivered and where the firm and customer interact.
Process:
The actual procedures, mechanisms and flow of activities by which the product / service is delivered.
