News Topics

What type of diversification strategy is being ...

What type of diversification strategy is being following by a Bakery which has started make pastr...

What type of diversification strategy is being following by a Bakery which has started make pastries and other similar products.?

0
Chiranjibi Chapagain Mar. 08, 2018

A bakery normally is a small organization that produces and sells flour-based food baked in an oven. Typically, a bakery produces breads, cakes, cookies, pastries, pies, etc. A bakery that is beforehand not into producing pastries starts producing them and other similar products is following concentric diversification which is basically related diversification.  

In this form of diversification, the new business is linked to the existing businesses through existing systems such as processes, technology or marketing. The new product is a spin-off from the existing facilities and products/processes.

There are benefits of synergy with the current operations. The most common reasons for pursuing a concentric diversification are that opportunities in existing line of business are available.

What type of diversification strategy is being following by a Bakery which has started make pastries and other similar products.?

Hi' there!

Would you like to receive a free callback in

Yes
×