What ias the meaning of the Combination Strategies
What ias the meaning of the Combination Strategies
When a business is running smoothly and the business environment is favourable, the company can opt for expansion strategies. And during periods of adverse situations, a company can opt for retrenchment strategies.
But at certain times, there is both the need to expand on some product line and the need to lose a business unit too. This type of strategies is called combination strategies.
Combination Strategies refer to a mix of different strategies like stability; expansion, diversification or retrenchment to suit particular situations that an enterprise is facing. For instance, a strategy of diversification/acquisition may call for retrenchment in some obsolete product lines.
