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Asked by Chiranjibi on :Feb. 06, 2018

Why is there the need of PESTLE in a macro enviro…

Why is there the need of PESTLE in a macro environment?

Why is there the need of PESTLE in a macro environment?

0

Chiranjibi Feb. 06, 2018

Macro environment is the external environment of the entity. And it is way beyond its control. The environment is vast, dynamic and unpredictable. It consists of factors such as Political, Legal, Socio-cultural factors which are stable one moment and extreme the other, and technological and environmental factors which are changing and improving day by day.

The entity should carefully understand and evaluate this environment to find out trends and predict the future environment. Not only that, entity can recognize the opportunities beforehand and capitalize on it and identify the threats and improve on them. And a tool for making this kind of analysis is PESTLE.

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