Breakfast cereals brought to India by Nestle

India is a growing cereals (FMCG) market. Nestle's Nestle India, a big company dealing in FMCG products decides to launch breakfast cereals in 2018 in India. Some companies eg Kellogg’s, PepsiCo and Bagrry’s (India) are doing very good business here. But they have limited items for breakfast. Consumers have different choices at different places, states, castes, religions and tastes. Hence companies have to have more options for all kinds of people. Of course Nestle is already having items like Maggie noodles and coffee, but for more choices in India, it is introducing Nestle Breakfast Cereals.

It will add Nestle Breakfast Cereals from Cereal Partners Worldwide (CPW) to its existing portfolio this year in India. Its Fitness, Cheerios, and Nesquik are quite popular breakfast cereals in the western countries. But keeping in mind of different tastes of Indians for power and higher health consciousness, it needs to have breakfast cereals with different tastes and varying eating choices.

Nestle's 'Breakfast cereals' is a growing market in India, of $157 million in 2013 with the plans much better growth over the next five years, having to compete with other companies, its local distribution network has to be very efficient.

Now Nestle has $7 billion licensing deal for Starbucks’ retail business, by it Nestle hopes to have upper hand in competing with other companies. Ref. : https://www.financialexpress.com/industry/whats-there-for-breakfast-nestle-to-bring-its-global-breakfast-cereals-to-india/1162463/ --- Dated: May'10,2018