I request, "Please learn to reject business that’s not in the form most advantageous for you." Don’t be afraid. If you’re at an impasse, simply tell your client, “I’ve enjoyed meeting with you, but I don’t think I can undertake the project, given what you’re offering. Let’s stay in touch.” Give this tactic a try. You'll be surprised because more often than not, you’ll be stopped before you’re even out of your chair. And if you ever find time to calculate, then you'll happily derive that there are only a few tactics that increase your fees as much as this one. So never ever be anxious.