Use other people only when absolutely necessary.

Use other people only when absolutely necessary.

Others

Use subcontractors if (a) you don’t have a requisite skill, (b) you need “legs” because you can’t interview all over the country on the same day, or (c) you’re bored with the nature of the work. But don’t use them as a show of force or because you think doing so adds credibility. What it does is decrease profit, no matter how much you’ve boosted the revenue line.