If you must lower fees, seek a quid pro quo from the buyer.
If you must lower fees, seek a quid pro quo from the buyer.
In the real world, you’ll sometimes want a piece of business and will accept a lower fee to get it. Even then, suggest an accommodation whereby the client guarantees to provide referrals or videotapes one of your presentations for your use or provides products and services free of charge or at cost or places you in front of a related trade association. There is usually some barter arrangement that is attractive to both parties.
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