You read in economics whenever demand exceeds supply prices rise. So true! but this formula works only for goods or hard workers; and not for smart workers like you. Your fees should increase every time you add higher value to the client or after every few years. But there's a catch... You may be the worst judge and the biggest impediment to raising your own fees. And there's a solution... Build a community of your trusted advisors and clients. Every year, ask your this community to help you assess the value you’re providing. Don’t listen to the “experts” who tell you that you can raise fees when demand exceeds supply, which is a formula to work harder, not smarter.