Discribe the three state elements of a strategic vision.
Discribe the three state elements of a strategic vision.
Chiranjibi Mar. 08, 2018
The Vision is a goal. It is not the same as a strategy; business strategy tells you how a company is going to achieve (or maintain) its Vision. The strategy is a plan, the tactics are how the plan will be executed and the Vision is the end-result.
The three elements of a strategic vision are:
- Coming up with a mission statement that defines what business the company is presently in and conveys the essence of “Who we are and where we are now?”
- Using the mission statement as basis for deciding on a long-term course making choices about “Where we are going?”
- Communicating the strategic vision in clear, exciting terms that arouse organization wide commitment.
