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Explain, what are the various bases on which an...

Explain, what are the various bases on which an existing firm can diversify strategically?

Explain, what are the various bases on which an existing firm can diversify strategically?

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Chiranjibi Chapagain Mar. 08, 2018

Diversification endeavours can be related or unrelated to existing businesses of the firm. Based on the nature and extent of their relationship to existing businesses, diversification endeavours have been classified into four broad categories:

  1. Vertically integrated diversification
  2. Horizontally integrated diversification
  3. Concentric diversification
  4. Conglomerate diversification

Explain, what are the various bases on which an existing firm can diversify strategically?

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