Mission statements broadly describe an organization's present capabilities, customer focus, activities, and business makeup. Following points are useful while writing mission of a company: 

• Good mission statements are highly personalized – unique to the organization for which they are developed.
• One of the roles of a mission statement is to give the organization its own special identity, business emphasis and path for development.
• A company’s business is defined by what needs it is trying to satisfy, customer groups it is targeting, technologies and competencies it uses and the activities it performs.
• Technology, competencies and activities are important in defining a company’s business because they indicate the boundaries on its operation.
• The mission should not be to make profit.